Evisu and the brand's model TVXQ's U-Know Yunho will be running the Hope Block campaign. This campaign is about fighting the dark and gloomy atmosphere society has due to the recession and building up hope block by block. This campaign has been receiving positive feedback from customers as the it fits well with U-Know Yunho's image as a giving celebrity who donated scholarships to his high school and secretly went to an orphanage to help out. The Hope Block t-shirt he wore for the advertisement is very popular among couples and it has been released in three colors of black, white and pink for both men and women.
Source: [sportshankook+DNBN]
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